To a resounding WTF, it would appear that Google, the primary search engine for most of the internet as well as thermostats, self driving cars, etc, etc… has changed its name to…

(wait for it…)

Alphabet

No sh*t…

Looks like it will be a holding company (a la Buffett’s Berkshire Hathaway) – no not Jimmy (that’s Margaritaville)

What’s next… Apple renames itself Peaches?